We Never Saw Silver As A Second Choice.
For generations, jewelry has been treasured for its beauty, craftsmanship and ability to become part of life’s most meaningful moments. We simply believed that silver deserved to be held to the very same standard.
ZarSim was created to bring refined design, exceptional quality and lasting craftsmanship into sterling silver jewelry that can be worn, loved and passed on for years to come.
Meet the Founder
Mojtaba Moslehi is an entrepreneur with over 25 years of experience in the gold and jewelry industry, rooted in a family with seven generations in the field.
With a background in Information Technology and an MBA in Marketing, his career spans jewelry, retail, product development, technology and brand building.
After years of building jewelry businesses, he established Rooh Al Noor in Dubai, a multi-brand jewelry house developing distinctive brands for the UAE and GCC markets.
We Believed Silver Could Be More.
We never saw silver simply as an alternative to gold.
We saw it as a precious material with the potential to become refined, enduring and deeply meaningful jewelry.
That belief became ZarSim.
A Different Perspective
Born from a family with generations of experience in fine jewelry, ZarSim was created with a simple ambition:
To reimagine silver through the standards of fine jewelry.
Every design reflects our commitment to timeless aesthetics, exceptional craftsmanship and materials chosen to last. Rather than following trends, we create jewelry that feels elegant today and remains just as meaningful for years to come.
Our mission has always been to make beautifully crafted jewelry more accessible without compromising on quality, authenticity or refinement.
925 Sterling Silver
Authentic. Pure. Enduring.
7-Layer Precious Plating
Exceptional shine & durability
Italian Jewelry Craftsmanship
Inspired by fine jewelry.
Warranty & Aftercare
Support beyond your purchase.
Part of Rooh Al Noor
ZarSim is part of Rooh Al Noor, a Dubai-based multi-brand jewelry house created to develop distinctive jewelry brands, each with its own identity, materials and story.
From Dubai, Rooh Alnoor brings together generations of jewelry experience with a new generation of brands created for the UAE and the wider GCC.
